EXECUTION > THEORY

Veteran-Owned Web Development, AI Revenue Systems, and Automation

Transparent, flat-fee pricing. No hidden retainers, no agency bloat. We design and build your website, apps, and AI systems step-by-step with you, so you understand exactly what you’re getting and how it grows your revenue.

Start a Project Schedule a Free 20-Minute Call

Website & App Suites – Custom Websites, Apps, and E-Commerce

You get a complete, modern website or web app built for speed, SEO, and conversions. We handle everything from domain and security to mobile design and launch. You do not need to know anything technical—we walk you through each step, write the copy with you, and do all the behind-the-scenes setup.

Every Website & App Suite includes: mobile-first responsive design, domain & SSL setup, Google Analytics 4, on-page SEO basics, and direct email support.

Starter Website (Launch-Ready)

$1,200 + $150/mo Care Plan
Best for: New businesses, side hustles, and solo professionals who need a clean, credible online presence fast.

A streamlined, professional site that makes you look legitimate and gives customers a clear way to contact you—without paying agency prices.

What’s included:

  • 1-page or 5-section website: Home, About, Services, Testimonials, Contact details.
  • Partial Copywriting: We map your offer and refine your copy to guide visitors clearly.
  • Mobile-first design: Built to look great and load fast on phones first.
  • Domain & SSL: We register/connect your domain and secure it (https).
  • SEO Foundations: Basic keywords, page titles, and meta tags to be found on Google.
  • 1 Custom Email: Professional address (you@yourdomain.com) connected to your tools.
  • Launch Checklist: Final walkthrough and guidance on simple edits.
  • Care Plan: Covers hosting, updates, backups, and security monitoring.

Standard Business Site (Local Authority)

$2,300 + $300/mo Care Plan
Best for: Service businesses and trades that need multiple pages, bilingual support, and lead capture.

A full multi-page website built to turn visitors into booked calls—complete with bilingual content options and review/social proof built in.

What’s included:

  • 5–8 full pages: Home, About, Services, Detail Pages, FAQ, Reviews, Blog, Contact.
  • Bilingual support: English/Spanish toggles if needed.
  • Lead capture: Contact and quote forms sending straight to your CRM/Email.
  • Reviews & Maps: Embed Google Reviews/Maps for social proof and location.
  • 2 Custom Emails: e.g. info@ and support@.
  • Analytics & Tracking: GA4 installed with basic goal tracking (form fills).
  • Step-by-step Process: Strategy call, sitemap, design drafts, and integration.

Pro E-Commerce Suite (Sell Online)

$3,800 + $600/mo Care Plan
Best for: Retail, online brands, and businesses selling up to 100 products who need Shopify/Stripe done right.

Done-for-you online store setup. We configure Shopify or Stripe, import products, design your storefront, and build abandoned-cart systems.

What’s included:

  • Shopify/Stripe Integration: Full setup of store, tax, shipping, and gateways.
  • Up to 100 Products: We guide structure and import specific product data.
  • Product Pages: Conversion-focused layouts with details and cross-sells.
  • Abandoned Cart Emails: Automated recovery for lost sales.
  • 3 Custom Emails: orders@, support@, wholesale@ etc.
  • Training: Live screen-share training on managing your store.
  • Pro Care Plan: Store monitoring, plugin updates, and monthly performance reports.

AI Revenue Systems – Turn Your Email List into Sales

If you already have leads, subscribers, or past customers but almost never email them, you’re leaving revenue on the table. We use AI-assisted copywriting plus human editing to design email sequences and newsletters that warm up old leads and generate consistent sales—without buying more ads.

List Reboot

Flat Fee (Contact for Rate)
Best for: Businesses with a list that has gone cold or has never been emailed properly.

A complete tune-up of your existing email list and a fresh sequence designed to re-introduce your brand, clean up bad contacts, and get people clicking and buying again.

What’s included:

  • List Health Audit: Review metrics, identify dead contacts/spam traps.
  • 5–8 Email Sequence: Re-engagement campaign to drive a clear next step.
  • Human + AI Writing: AI drafts refined by hand for perfect tone.
  • Segmentation: Tagging engaged vs. unengaged users.
  • Templates: Branded, mobile-responsive email layouts.
  • Deliverability: SPF/DKIM setup and best practices check.

Growth Engine Retainer

Monthly Retainer
Best for: Businesses that want consistent newsletters, launches, and promotions but don’t have an in-house marketer.

We become your email marketing team. Every month we write, schedule, and optimize newsletters and campaigns so your list keeps hearing from you and keeps buying.

What’s included:

  • Weekly Newsletters: 1–2 emails per week mixing value and offers.
  • Launch Sequences: Dedicated campaigns for new products or promos.
  • A/B Testing: Optimization of subject lines and send times.
  • Monthly Reporting: Summary of opens, clicks, and revenue.
  • Quarterly Strategy: Review big picture and list growth tactics.

AI Agents & Automation – Let Software Handle the Busywork

If your team is buried in repetitive tasks—answering the same questions, moving data between systems, or manually following up with leads—we design and deploy AI agents to do that work for you. We focus on safe, measurable automations that plug into your existing tools.

Automation Quick Wins

Project Basis
Best for: Businesses who want to test AI automation on one or two workflows.
  • Identify 1–3 Tasks: e.g., lead intake, FAQ responses, ticket triage.
  • Design & Connect: Build the agent/automation and link to CRM/Email.
  • Test & Deploy: Verify with small group, then go live.
  • 30-Day Support: Tuning prompts and rules post-launch.

AI Agent Systems

Custom System
Best for: Companies ready to build a more advanced system of multiple agents (support, sales, operations).
  • Discovery Workshop: Goals, risk tolerance, data map.
  • Multi-Agent Architecture: Support bot + Lead qualifier + Researcher.
  • Implementation: Building priority agents with human guardrails.
  • Training: Documentation and team handoff.

Full-Stack Strategy – Fractional CTO

Sometimes you don’t need a full agency or a full-time CTO. You just need someone who speaks both business and code to help you make the right decisions. We act as your technical partner—evaluating ideas, selecting tech stacks, and planning realistic timelines and budgets.

Strategy Intensive (One-Time)

Best for: Founders and business owners with a new idea or existing system that needs a clear plan.
  • 90–120 Minute Session: Deep dive video strategy call.
  • Pre-call Review: We analyze your questionnaire and setup beforehand.
  • Written Roadmap: Features, phases, tech stack, timeline, risks.
  • Recording: You get the full session recording.

Ongoing Advisory (Retainer)

Best for: Businesses that need recurring technical guidance without hiring a full-time CTO.
  • Monthly/Bi-weekly Calls: Regular check-ins.
  • Async Access: Slack/Email for questions anytime.
  • Vendor Review: We vet proposals so you don't overpay.
  • Backlog Grooming: Prioritizing your development tasks.

“The Door Opener” – Learn to Code for Real Jobs

This isn’t another $15,000 bootcamp. This is practical, job-ready coding education designed by someone who builds real systems for real clients. We show you exactly how to go from zero to shipping your first app, with guidance on how to present that work to employers.

Crash Course "Build Your First App"

$500 (Flat Fee)

A focused, hands-on crash course where you build and deploy a working app from scratch—and walk away with something you can put on your resume.

  • Practical Guide: Clear stack choice (e.g. JS/React), no fluff.
  • No Theory, Just Code: Learn by doing, not memorizing.
  • Deploy Live: We show you how to get your app on a real URL.
  • Portfolio Review: Feedback on how to present the project to employers.

Career Mentor "Dev Coaching"

$200 / month

Ongoing mentorship to help you keep coding, shipping projects, and landing interviews.

  • Weekly Code Reviews: Concrete feedback on your code.
  • Job Strategy: Selecting roles and tailoring applications.
  • Mock Interviews: Practice technical and behavioral questions.
  • Direct Access: Ask specific questions about tools or career moves.

Add-Ons & À La Carte – SEO, Content, & Performance

Already have a site or app and just need targeted help? These à la carte services bolt onto your existing setup. You can add them to any package above or purchase them on their own after a quick review call.

Marketing & Content

Copywriting $95 / page

Landing pages, sales pages, or email copy.

Spanish Translation $45 / page

Human translation for bilingual audiences.

Google Ads Setup $400

Campaign structure, targeting, and tracking.

Meta Ads Setup $300

Facebook/Instagram pixel, audiences, and campaigns.

Tech & Performance

Speed Optimization $350

Image compression, caching, and performance tweaks.

Custom Forms $250

Advanced quotes/intake integrated with CRM.

Maintenance Overages $95 / hour

For work beyond Care Plan scope.

Logo Cleanup $200

Vectorizing for crisp use across web and print.
Request Add-On

WHAT DO I NEED TO PROVIDE?

Honestly, you realistically only need to provide initiative. If you have an existing logo, brand colors, etc. We can work with it. But it is not required.

If you have a vision or even a gut feeling that you want to create something big, reach out to us and we will personally dedicate our time with you to ensure you can see your ideas and goals come to life. If we do our job right, you will be left with the tools and knowledge to continue expanding and creating amazing things that you can use for your business.

So what are you waiting for? Send us an email, give us a call. Doing something is always better than doing nothing.

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